![]() Our other mission, “to make everyday cooking fun”, could not be quantified, so how were we to put the feelings that inspired that mission into words, and convey them to our employees? I felt that design thinking, which makes use of the right brain’s intuition and power of visualization, should work well with cooking, and this is how we ended up working with BIOTOPE.Īt our first workshop, BIOTOPE extracted and mapped the values each employee held of cooking. ![]() Although we were aiming to solve society’s problems, we didn’t even know what those problems were. We hadn’t been able to put the other 99% of that vision into words. Despite this, we had only accomplished 1% of our vision of “solving society’s problems through cooking”. ![]() Cookpad, whose stated mission is “to make everyday cooking fun”, runs Japan’s largest recipe service, with 60 million unique users every month.
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